Graded Homework

Unit
6 [MT459:
Consumer Behavior]

Unit 6 Assignment

Read
Case One:Keeping up with the Joneses and Case Two:Will
the real Costco Shopper PleaseStand Up? Both cases are found at the end
of Chapter 10 in your text.

Please
create a 1–2 page paper for each of these cases by answering the question at
the end of each case. Please submit these in APA format with Citations to
support your work.

As with all material you submit to the
Instructor, check for correct spelling, grammar, punctuation, mechanics, and
usage. Please refer to the Online Communications Guidelines for Paper
Submission Standards.

Assignment
Checklist:

1. Evaluate
   possible methods of measuring cultural impact on consumer behavior

1. Determine the
   impact of culture on market strategy and segmentation

1. Assess the
   impact of religion on consumer behavior in today’s market

1. Paper should be
   2 to 4 pages (1-2 pages per case study)
2. Paper
   should be in APA format and citation style

1. Review
   the grading rubric (below) before starting this assignment

Directions
for Submitting your Assignment

Compose
your Assignment in a Microsoft Word document and save it as Username MT459
Assignment-Unit6.doc (Example: TAllen- MT459 Assignment Unit 6.doc). Submit
your file by selecting the Unit 6: Assignment Dropbox by the end of Unit 6.

Unit
6 [MT459:
Consumer Behavior]

Unit 6 Assignment
Grading Rubric = 30 Points

Criteria		Maximum			Maximum
			Percent			Points
Content
Assignment answer provides correct and complete information:
1.	Evaluate possible methods of measuring cultural impact on
	50%
				15
	consumer behavior
2.	Determine the impact of culture on market strategy and
	segmentation
3.	Assess the impact of religion on consumer behavior in today’s
	market
Analysis and Critical Thinking
Answer demonstrates critical thinking:
·	Provides a synopsis of situation
·	Analyzes key issues
·	Defines the problem
	30%			9
·	Presents alternative solutions
·	Selects a solution
·	Implements solution
·	Makes recommendations
Writing Style and Grammar		10%			3
APA Format and citation style		10%			3
TOTAL		100%			30