Graded Homework

Unit
4 [MT459:
Consumer Behavior]

Unit 4 Assignment

Review figure 6.12
Singapore Airlines ad and figure 6.13 Stella Artois ad in Chapter 6 of your
text. Write a 2-3 page paper in APA format and citation style for each figure answering
the questions listed for each ad as listed below.

Figure 6.12:
Singapore Airlines Ad Questions

Answer all of
the following questions in a 2-3 page paper as they relate to the impact of the
ad on consumers from different cultures.

1. Explain how the
   imagery of the ad communicates the product to the consumer?

1. Explain how the
   imagery could insult or upset consumers in other cultures and why?

1. Explain if
   there are any sexual overtones in this ad and why this ad would work
   better in some cultures?

1. How can this ad affect
   the service’s perceived quality?

Figure 6.13:
Stella Artois Ad Questions

Answer all of
the following questions in a 2-3 page paper as they relate to the impact of the
ad on consumers from different cultures.

1. Explain how the
   imagery of the ad communicates the product to the consumer?
2. Explain how the
   imagery could insult or upset consumers in other cultures and why?

1. Explain if
   there are any sexual overtones in this ad and why this ad would work
   better in some cultures?

1. How can this ad affect
   the service’s perceived quality?

Assignment Checklist:

1. Explain how the
   imagery of the ad communicates the product to the consumer?
2. Explain how the
   imagery would insult or upset other cultures and why?

1. Explain if
   there are any sexual overtones in this ad and why this ad would work
   better in some cultures?

1. Explain how this ad
   can affect the service’s perceived quality?
2. Discuss the behavior
   of consumers based on how producers represent their products.
3. Paper should be 2-3
   pages for each figure.

1. Paper should be in APA
   format and citation style.
2. Review the grading
   rubric (below) before starting this Assignment

As
with all material you submit to the Instructor, check for correct spelling,
grammar, punctuation, mechanics, and usage. Please refer to the Online
Communications Guidelines for Paper Submission Standards.

Directions for Submitting
your Assignment

Compose your Assignment in
a Microsoft Word document and save it as Username MT459 Assignment-Unit4.doc
(Example: TAllen- MT459 Assignment Unit 4.doc). Submit your file by selecting
the Unit 4: Assignment Dropbox by the end of Unit 4.

Unit
4 [MT459:
Consumer Behavior]

Unit 4 Assignment Grading Rubric = 30
Points

Criteria		Maximum		Maximum
			Percent		Points
Content				15
Assignment answer provides correct and complete information:
1.	Explain how the imagery of the ad communicates the product to the
	consumer?
2.	Explain how the imagery would insult or upset other cultures and why?
			50%
3.	Explain if there are any sexual overtones in this ad and why this ad
	would work better in some cultures?
4.	How can this ad affect the service’s perceived quality?
5.	Discuss the behavior of consumers based on how producers
	represent their products.
Analysis and Critical Thinking				9
Answer demonstrates critical thinking:
·	Provides a synopsis of situation
·	Analyzes key issues
	30%
·	Defines the problem
·	Presents alternative solutions
·	Selects a solution
·	Implements solution
·	Makes recommendations
Writing Style and Grammar				3
			10%
Essays include introduction, analysis and conclusion
APA Format and citation style		10%		3
TOTAL		100%		30