Using Target Corporation as the company, with references
? Identify ethical issues involved in marketing to the customer.
? Discuss how your company can use Customer Relationship Management (CRM) to service its customers.
? Discuss how value affects the purchasing decision related to the product/service you are presenting in this project.
? Explain how marketing affects the buying decision for customers, organizations, governments, and businesses.
? Discuss the total customer experience and how it impacts customer satisfaction.
? Explain the concept of “perception = reality”, and what it means to look at things from the customer’s perspective.
Categories: