Graded Homework

Unit
8 [MT459:
Consumer Behavior]

Unit 8 Assignment

Review
Table 14.2 Time Line for Selecting an HDTV. Review the Adopter Categories on
441-442. Create a 2–3 Page APA paper on why these steps are important to the
selection process as a consumer, and then identify what type of Adopter you are
from the categories and why?

As with all material you submit to the
Instructor, check for correct spelling, grammar, punctuation, mechanics, and
usage. Please refer to the Online Communications Guidelines for Paper
Submission Standards.

Assignment
Checklist:

1. Determine the
   psychology of consumer decision-making
2. Assess
   when social factors impact consumer decisions
3. Determine
   the five factors that influence decision by consumers

1. Paper should be
   2 to 3 pages
2. Paper
   should be in APA format and citations style

1. Review
   the grading rubric (below) before starting this assignment

Directions
for Submitting your Assignment

Compose
your Assignment in a Microsoft Word document and save it as Username MT459
Assignment-Unit8.doc (Example: TAllen- MT459 Assignment Unit 8.doc). Submit
your file by selecting the Unit 8: Assignment Dropbox by the end of Unit 8.

Unit
8 [MT459:
Consumer Behavior]

Unit 8 Assignment
Grading Rubric = 30 Points

Criteria	Maximum	Maximum
		Percent	Points
Content
Assignment nswer provides correct and complete information:
50%
			15
1.	Determine the psychology of consumer decision-making.
2.	Assess when social factors impact consumer decisions.
3.	Determine the five factors that influence decision by consumers.
Analysis and Critical Thinking
Answer demonstrates critical thinking:
·	Provides a synopsis of situation
·	Analyzes key issues	30%	9
·	Defines the problem
·	Presents alternative solutions
·	Selects a solution
·	Implements solution
·	Makes recommendations
Writing Style and Grammar	10%	3
APA Format and citation style	10%	3
TOTAL	100%	30