Select a specific industry and two companies of your choice from that industry. Compare and
contrast those companies based upon the topics of; brand, pricing, advertising, and location.
Identify the strengths, weaknesses, opportunities and threats of those companies based on the
above factors. Write a 3-4 page paper that examines the importance of building and developing
a brand, reputation, and image that integrates into a marketing and manufacturing strategy. In
addition explain how a compensation package supports the business strategy.
Categories: