1. Why are culture and meaning inseparable?
2. List and briefly describe each of the five dimensions of CSVs.
3. What do the terms acculturation and enculturation mean and how do they relate to consumer socialization?
4. Describe the socialization processes that have shapedyour current food preferences as a consumer.
5. What are the major U.S. microcultures?
6. How are consumer product choices influenced by the “Nine Nationals of America”?
7. How are demographic and geodemographic analyses similar?
8. What is the major factor that is influencing the increase in cultural diversity worldwide
9. What are the three main categories of situational influences on consumers?
10. List three ways in which time pressure influences consumer behavior.
11. What is the concept of advertiming? Is advertiming a good thing for marketers and for consumers?
12. How might circadian cycles influence shopping value?
13. Discuss what is meant by extended, limited, and habitual decision making.
14. How do the various types of risks influence consumer decision making approaches?
15. What is the relationship between consumer memory systems and the consideration set?
16. What types of technologies are affecting consumer search behavior?
