Graded Homework

Unit 2 [MT459:
Consumer Behavior]

Unit 2 Assignment

Read Case Two: Please Talk to
Me found at the end of Chapter 2. Complete the question at the end of the case.

Assignment
Checklist:

1.
Recognize trends in secondary data

2.
Describe changes that will be required to
market strategy based on data

3.
Compare the shifts in behavior and its impact
on overall market strategy

4.
Paper should be 1–2 pages

5.
Paper must be in APA format and citation
style

6.
Review the grading rubric (below)
before starting this Assignment

Directions
for Submitting your Assignment

Compose
your Assignment in a Microsoft Word document and save it as Username MT459
Assignment-Unit2.doc (Example: TAllen- MT459 Assignment Unit 2.doc). Submit
your file by selecting the Unit 2: Assignment Dropbox by the end of Unit 2.

Unit 2 [MT459:
Consumer Behavior]

Unit 2 Assignment
Grading Rubric = 30 Points

Criteria		Maximum			Maximum
			Percent			Points
Content
Assignment answer provides correct and complete information:
1.	Recognize trends in secondary Data		50%
2.	Describe changes that will be required to market strategy based					15
	on data.
3.	Compare the shifts in behavior and its impact on overall market
	strategy.
Analysis and Critical Thinking
Answer demonstrates critical thinking:
·	Provides a synopsis of situation
·	Analyzes key issues		30%			9
·	Defines the problem
·	Presents alternative solutions
·	Selects a solution
·	Implements solution
·	Makes recommendations
Writing Style and Grammar
			10%			3
APA Format and citation style
			10%			3
TOTAL
			100%			30