Graded Homework

kaplan MT459 unit 1 discussion latest 2016 may

Topic 1: Global Consumer Culture

What is meant by a “global consumer
culture”? Give examples of this in the marketplace.

kaplan MT459 unit 2 discussion latest 2016 may

Topic 1: Surveys

Describe the pros and cons
of mail, telephone, in-depth interviews, and online surveys. Which research
method do you think is the most cost effective? Which method would provide the
potential for gathering the largest sample size? Include whether each of the
methods are considered a quantitative data collection method or a qualitative
data collection method.

kaplan MT459 unit 3 discussion latest 2016 may

Topic 1: Power, Affirmation, Achievement

Find, describe, and discuss
two advertisements that appeal to the needs for power, affirmation, and
achievement and discuss their effectiveness.

kaplan MT459 unit 4 discussion latest 2016 may

Topic 1: Personality and Perception

Based on the different
motives covered in this unit’s reading, select a product or service, and apply
the concepts of these motives to the product or service you have selected.
Provide a comprehensive post that defines how well the motive you selected
works with the product or service you selected.

kaplan MT459 unit 5 discussion latest 2016 may

Topic 1: Post Purchase Dissonance and Buyer’s Remorse

Think about the last big
purchase you made for a high dollar item. Like most people we experience post
purchase dissonance or buyer’s remorse. Explain why this happens to you and
other consumers or explain why you did not experience post purchase dissonance
or buyer’s remorse. Provide details on what a retailer could do to make this
purchase easier?

kaplan MT459 unit 6 discussion latest 2016 may

Topic 1: Celebrity Endorsements

In today’s competitive business
world, many companies try to gain a competitive advantage by implementing a
successful advertising strategy. Some companies choose to use a celebrity or an
endorser to communicate the marketing message. In fact, it is a common practice
to use celebrities in radio, TV, print media, and Internet advertisements.

Answer both questions below
in the same post.

1.
To respond to this topic, you will need to collect two different
advertisements. Your first task is to find one ad that displays what you
perceive to be good ethical behavior by a celebrity endorser. Now find another
ad that displays what you perceive as poor ethical behavior by a celebrity
endorser. Describe your advertisements and comment on the ethical behavior
involved.

2.
In the case of poor ethical behavior, did this ad hurt the
company’s credibility? Why or why not?

3.

kaplan MT459 unit 7 discussion latest 2016 may

Topic 1: Ethics

Please respond to these
Discussion topics. Take time to review the responses of your classmates and
provide your feedback. Note: answer both questions in the same post!

1.
Is it ethically right or wrong for U.S. tobacco firms to market
cigarettes in developing countries? Please explain.

2.
Is it ethically right or wrong for U.S. tobacco firms to sponsor
sports events such as NASCAR racing?

kaplan MT459 unit 8 discussion latest 2016 may

Topic 1: International Expansion

Please respond to these
Discussion topics. Take time to review the responses of your classmates and
provide your feedback.

1.
Why are many U.S. companies choosing to expand internationally?
What are the pros and cons of expanding beyond the domestic market into China
or other Asian countries? Into European countries?

kaplan MT459 unit 9 discussion latest 2016 may

Topic 1: Target Markets

GE® is introducing a
52-inch big screen, satellite-ready HDTV with a built-in DVD player,
picture-in-picture, and a feature that allows the viewer to simultaneously view
frozen frames of the last signals received over 50 channels. What strategic
recommendations would you make to GE regarding the initial target market for
the new big screen HDTV?

kaplan
MT459 unit 2 assignment latest 2016 may

Unit 2
[MT459:
Consumer Behavior]

Unit 2 Assignment

Read Case Two: Please Talk
to Me found at the end of Chapter 2. Complete the question at the end of the
case.

Assignment
Checklist:

1. Recognize trends in
secondary data

2. Describe changes that
will be required to market strategy based on data

3. Compare the shifts in
behavior and its impact on overall market strategy

4. Paper should be 1–2
pages

5. Paper must be in APA
format and citation style

6. Review the grading rubric(below) before starting
this Assignment

Directions
for Submitting your Assignment

Compose your Assignment in
a Microsoft Word document and save it as Username MT459 Assignment-Unit2.doc
(Example: TAllen- MT459 Assignment Unit 2.doc). Submit your file by selecting
the Unit 2: Assignment Dropbox by the end of Unit 2.

Unit 2
[MT459:
Consumer Behavior]

Unit 2
Assignment Grading Rubric = 30 Points

Criteria		Maximum			Maximum
			Percent			Points
Content
Assignment answer provides correct and complete information:
1.	Recognize trends in secondary Data		50%
2.	Describe changes that will be required to market strategy based					15
	on data.
3.	Compare the shifts in behavior and its impact on overall market
	strategy.
Analysis and Critical Thinking
Answer demonstrates critical thinking:
·	Provides a synopsis of situation
·	Analyzes key issues		30%			9
·	Defines the problem
·	Presents alternative solutions
·	Selects a solution
·	Implements solution
·	Makes recommendations
Writing Style and Grammar
			10%			3
APA Format and citation style
			10%			3
TOTAL
			100%			30

kaplan
MT459 unit 3 assignment latest 2016 may

Unit 3
[MT459:
Consumer Behavior]

Unit 3 Assignment

Read Case
One:Hello Starbucks! Found at the end of Chapter 5 in your text.
Complete questions 1and 2.

As with all material you
submit to the Instructor, check for correct spelling, grammar, punctuation,
mechanics, and usage. Please refer to the Online Communications Guidelines for
Paper Submission Standards.

Assignment
Checklist:

1.
Discuss three basic types of research of design (exploratory,
descriptive and casual)

2.
Discuss use of research design for each method

1.
Differentiate appropriate research design methods to use in
consumer habits analysis

2.
Paper should be 1–2 pages

3.
Paper should be in APA format and citation style

1.
Review the grading rubric(below)
before starting this assignment.

Directions
for Submitting your Assignment

Compose your Assignment in
a Microsoft Word document and save it as Username MT459 Assignment-Unit3.doc
(Example: TAllen- MT459 Assignment Unit 3.doc). Submit your file by selecting
the Unit 3: Assignment Dropbox by the end of Unit 3.

Unit 3
[MT459:
Consumer Behavior]

Unit 3
Assignment Grading Rubric = 30 Points

Criteria		Maximum		Maximum
			Percent		Points
Content				15
Assignment answer provides correct and complete information:
1.	Discuss three basic types of research of design (exploratory,
	50%
	descriptive, and casual).
2.	Discuss use of research design for each method.
3.	Differentiate appropriate research design methods to use in
	consumer habits analysis.
Analysis and Critical Thinking				9
Answer demonstrates critical thinking:
·	Provides a synopsis of situation
·	Analyzes key issues		30%
·	Defines the problem
·	Presents alternative solutions
·	Selects a solution
·	Implements solution
·	Makes recommendations
Writing Style and Grammar		10%		3
APA Format and citation style		10%		3
TOTAL		100%		30

kaplan
MT459 unit 4 assignment latest 2016 may

Unit 4
[MT459:
Consumer Behavior]

Unit 4 Assignment

Review figure 6.12
Singapore Airlines ad and figure 6.13 Stella Artois ad in Chapter 6 of your
text. Write a 2-3 page paper in APA format and citation style for each figure
answering the questions listed for each ad as listed below.

Figure
6.12: Singapore Airlines Ad Questions

Answer all of the following
questions in a 2-3 page paper as they relate to the impact of the ad on
consumers from different cultures.

1.
Explain how the imagery of the ad communicates the product to the
consumer?

1.
Explain how the imagery could insult or upset consumers in other
cultures and why?

1.
Explain if there are any sexual overtones in this ad and why this
ad would work better in some cultures?

1.
How can this ad affect the service’s perceived quality?

Figure
6.13: Stella Artois Ad Questions

Answer all of the following
questions in a 2-3 page paper as they relate to the impact of the ad on
consumers from different cultures.

1.
Explain how the imagery of the ad communicates the product to the
consumer?

2.
Explain how the imagery could insult or upset consumers in other
cultures and why?

1.
Explain if there are any sexual overtones in this ad and why this
ad would work better in some cultures?

1.
How can this ad affect the service’s perceived quality?

Assignment
Checklist:

1.
Explain how the imagery of the ad communicates the product to the
consumer?

2.
Explain how the imagery would insult or upset other cultures and
why?

1.
Explain if there are any sexual overtones in this ad and why this
ad would work better in some cultures?

1.
Explain how this ad can affect the service’s perceived quality?

2.
Discuss the behavior of consumers based on how producers represent
their products.

3.
Paper should be 2-3 pages for each figure.

1.
Paper should be in APA format and citation style.

2.
Review the grading rubric (below) before starting this Assignment

As with all material you
submit to the Instructor, check for correct spelling, grammar, punctuation,
mechanics, and usage. Please refer to the Online Communications Guidelines for
Paper Submission Standards.

Directions
for Submitting your Assignment

Compose your Assignment in
a Microsoft Word document and save it as Username MT459 Assignment-Unit4.doc
(Example: TAllen- MT459 Assignment Unit 4.doc). Submit your file by selecting
the Unit 4: Assignment Dropbox by the end of Unit 4.

Unit 4
[MT459:
Consumer Behavior]

Unit 4
Assignment Grading Rubric = 30 Points

Criteria		Maximum		Maximum
			Percent		Points
Content				15
Assignment answer provides correct and complete information:
1.	Explain how the imagery of the ad communicates the product to the
	consumer?
2.	Explain how the imagery would insult or upset other cultures and why?
			50%
3.	Explain if there are any sexual overtones in this ad and why this ad
	would work better in some cultures?
4.	How can this ad affect the service’s perceived quality?
5.	Discuss the behavior of consumers based on how producers
	represent their products.
Analysis and Critical Thinking				9
Answer demonstrates critical thinking:
·	Provides a synopsis of situation
·	Analyzes key issues
	30%
·	Defines the problem
·	Presents alternative solutions
·	Selects a solution
·	Implements solution
·	Makes recommendations
Writing Style and Grammar				3
			10%
Essays include introduction, analysis and conclusion
APA Format and citation style		10%		3
TOTAL		100%		30

kaplan
MT459 unit 5 assignment latest 2016 may

Unit 5
[MT459:
Consumer Behavior]

Unit 5 Assignment

Review Figure 7.3 Gillette®
ads in Chapter 7 of your text. Why did Gillette® create two different ads?

Assignment
Checklist:

1.
Describe segmentation of markets for these 2 ads

1.
Identify advantages/disadvantage of each market segment for these
2 ads

2.
Discuss the impact of consumers on the different ads

1.
Paper should be 2 to 3 pages

1.
Utilize APA format and citation style

2.
Review the grading rubric(below)
before starting this assignment

As with all material you
submit to the Instructor, check for correct spelling, grammar, punctuation,
mechanics, and usage. Please refer to the Online Communications Guidelines for
Paper Submission Standards.

Directions
for Submitting your Assignment

Compose your Assignment in
a Microsoft Word document and save it as Username MT459 Assignment-Unit5.doc
(Example: TAllen- MT459 Assignment Unit 5.doc). Submit your file by selecting
the Unit 5: Assignment Dropbox by the end of Unit 5.

Unit 5
[MT459:
Consumer Behavior]

Unit 5
Assignment Grading Rubric = 30

Criteria		Maximum			Maximum
			Percent			Points
Content
Assignment answer provides correct and complete information:
	50%
1.	Describe segmentation of markets for these 2 ads					15
2.	Identify advantages/disadvantage of each market segment for
	these 2 ads.
3.	Discuss the impact of consumers on the different ads
Analysis and Critical Thinking
Answer demonstrates critical thinking:
·	Provides a synopsis of situation
·	Analyzes key issues
·	Defines the problem
	30%			9
·	Presents alternative solutions
·	Selects a solution
·	Implements solution
·	Makes recommendations
Writing Style and Grammar		10%			3
APA Format and citation style		10%			3
TOTAL		100%			30

kaplan
MT459 unit 6 assignment latest 2016 may

Unit 6
[MT459:
Consumer Behavior]

Unit 6 Assignment

Read Case
One:Keeping up with the Joneses and Case Two:Will the real Costco
Shopper PleaseStand Up? Both cases are found at the end of Chapter 10 in your
text.

Please create a 1–2 page
paper for each of these cases by answering the question at the end of each
case. Please submit these in APA format with Citations to support your work.

As with all material you
submit to the Instructor, check for correct spelling, grammar, punctuation,
mechanics, and usage. Please refer to the Online Communications Guidelines for
Paper Submission Standards.

Assignment
Checklist:

1.
Evaluate possible methods of measuring cultural impact on consumer
behavior

1.
Determine the impact of culture on market strategy and
segmentation

1.
Assess the impact of religion on consumer behavior in today’s
market

1.
Paper should be 2 to 4 pages (1-2 pages per case study)

2.
Paper should be in APA format and citation style

1.
Review the grading rubric(below)
before starting this assignment

Directions
for Submitting your Assignment

Compose your Assignment in
a Microsoft Word document and save it as Username MT459 Assignment-Unit6.doc
(Example: TAllen- MT459 Assignment Unit 6.doc). Submit your file by selecting
the Unit 6: Assignment Dropbox by the end of Unit 6.

Unit 6
[MT459:
Consumer Behavior]

Unit 6
Assignment Grading Rubric = 30 Points

Criteria		Maximum			Maximum
			Percent			Points