Unit VII Essay
In this assignment, you will plan to
conduct an audit of a
sales organization and hold a
sales meeting to discuss your findings.
Prepare one document that includes
your 500-word
business memo and the 500-
word script of what
you will
say at
the sales
meeting. Read the situations carefully
so you
know what
to include in each part. Submit
this document
to the
Unit VII
assessment tab in Blackboard.
You have been selected
as the
new sales
manager of Rapid Digital, a
firm founded
20 years
ago to
provide digital repair services
and equipment
to other
businesses. You are replacing the
long-time sales manager (who retired) to
bring fresh thinking to the
sales organization and its 30
salespeople. The vice president of marketing
has asked
you to
audit the sales organization and prepare a business
memo of
at least 500 words describing, in detail, how you
will conduct
the audit.
Be sure
to explain
the role
of sales
volume, cost, and profitability
in your
audit. How do these three
evaluate the effectiveness of the
sales organization? Also, be
sure to
discuss the concept of benchmarking
and how
it will
be used
in your
audit to determine the effectiveness of the salesforce.
Your audit of the
sales organization raises questions in
your mind
about the accuracy of the
expense information submitted by
salespeople and whether some reps
may be
stretching ethical boundaries to make sales.
You decide
to call
a sales
meeting to address your concerns.
What will
you say?
Write a script of at least
500 words
that explains
the importance
of submitting
accurate expense reports and following ethical guidelines. Include some
examples of ethical lapses. You
should not use a cover
page but should include references for
any sources
you use,
including the course textbook. Please
include at least two peer-reviewed, outside sources, including your
textbook.
