1. Identify the most appropriate research design for each of the following research problems.
List of Research Designs:
A. Review secondary data.
B. Conduct a focus group
. C. Conduct a survey.
D. Conduct an experiment.
i. Coca Cola wants to know whether concertgoers notice its sponsorship of the concert venue.
Answer: _____________
ii. A website is interested in testing various product images to find out which one is the most likely to lead customers to purchase the product.
Answer: _____________
iii. Tupperware wants to identify unmet food storage needs among college students.
Answer: _____________
iv. Nike wants to know how its shoes have been selling across different distribution channels and regions.
Answer: _____________
v. Northwestern Mutual wants to understand the language that new parents use when they discuss life insurance with each other and the reasons they give for obtaining life insurance.
Answer: _____________
vi. A sales department wants to know which salesperson has made the most sales in the last three months, so they can decide who to promote.
Answer: _____________
vii. FINRA’s Investor Education Foundation wants to measure financial knowledge and financial behaviors among various demographic groups.
Answer: _____________
viii. A grocery chain wants to understand how aisle placement affects sales: how much more likely are their customers to purchase products when they are placed at eyelevel than on the bottom shelf?
3/15
Answer: _____________
