* COMPANY NEEDS TO BE WAL-MART* For this module, continue your research on this company and find out as much as you can about their distribution strategy.
When you have finished your research, write a two to three page paper addressing the following questions:
- Does this company use an indirect or direct distribution approach? Or both? Do you personally buy the product directly from the company, or from a retailer? Find out as much as you can about what kind of intermediaries this company uses
- Does this company use an exclusive, intensive, or selective distribution strategy? Base your answer both on what you find in various articles or company reports that you find, and your own experiences in buying their products.
- What kind of logistical strategies does this company use for their distribution? For example, do they use third party logistics such as UPS or do they have their own distribution fleet? Find out as much as you can.
SLP Assignment Expectations
- Answer the assignment questions directly.
- Stay focused on the precise assignment questions, don’t go off on tangents or devote a lot of space to summarizing general background materials.
- Make sure to use reliable and credible sources as your references. Articles published in established newspapers or business journals/magazines are preferred. If you find articles on the internet, make sure it is from a credible source.
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