Consider the concept of relationship marketing and
choose a brand you think is doing a good job in this regard.
Use an article from Peppers and Rogers in your textbook to
help support your comments on one-to-one marketing for
this brand.
How could this brand increase permission marketing for
access to more consumers?
Share an idea for experiential marketing that this brand
could use.
Design a loyalty program for this brand.
Brand: Nike
Textbook: Keller, K. L. (2013). Strategic brand management: Building,
measuring, and managing brand equity (4th ed.). Upper Saddle River, NJ:
Prentice Hall. ISBN: 9780132664257.
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