You will also submit a more detailed written version of your plan (10 to 12 pages in length, approximately 2500 to 3000 words) that provides more detailed information and supporting documents. Listed below are some elements that may be appropriate to cover in writing and presenting a strategic development plan. The final plan need not follow this outline exactly. Your goal in writing your plan should be to persuade a handful of your organization’s most important board members; these are individuals who care about achieving greater financial strength for the organization. • Analysis of one’s organization (SWOT) and fundraising readiness • Outline of fundraising goals, objectives, and principal strategies and the internal case for supporting the campaign • Report on prospect research • Annual fund plan (i.e., goals and strategies/tactics) • Major/special gifts plan • Plans for corporate, foundation, and government grants • Planned giving plans • Overview of stewardship of gifts and grants • Information on staffing and volunteer preparation and management • Prospect and gift management (IT) system design • Master calendar and task assignments • Budget and evaluation plans You may use any of the documents you have produced in organization assignments for this course so far that are appropriate, but your final project must also include additional new material and should be organized into a persuasive document. Remember that a written case statement must be included. Your written presentation will be evaluated not only on the quality of its content (How comprehensive, clear, critical, and creative is the treatment of each component? How useful is it to the organization?) but also on its organization, grammar, and persuasiveness.
