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NOT-FOR-PROFIT MANAGING COURSE

Based on this Module’s readings, expand upon the meaning of this quote from Peter Drucker:

“The nonprofit institution is not merely delivering a service. It wants the end user to be not a user but a doer. It uses a service to bring about a change in a human being.” (Drucker, page 53.)

Drucker, Part II (“Strategies for Marketing and Development” pages 53-106)

Paperback book being used:

Drucker, Peter F. Managing the Non-Profit Organization: Principles and Practices. Reprint Edition. Harper Business, ISBN: 9780060851149

*No more then two pages. Make proper citations within the writing.*

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