- Answer with 3 to 4 sentences for each question below, The company is UnderArmour.
- Slide 1: What does the playing field look like?
Who are the competitors in this business, large and small, new and old?
Who has what share, globally and in each market? Where do we fit in?
What are the characteristics of this business? Is it a commodity, high value, or somewhere in between? Is it long cycle or short? Where is it on the growth curve? What are the drivers of profitability?
- What are the strengths and weaknesses of each competitor? How good are it’s products? How much does each one spend on research and development (R&D)? How big is each sales force? How performance-driven is each culture?
- Who are this business’s main customers, and how do they buy?
Slide 2: What has “the competition Been Up To?
- What has each competitor done in the past year to change the playing field?
- Has anyone introduced game-changing new products, new technologies, or a new distribution channel?
- Are there any new entrants, and what have they been up to in the past year?
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