Unit II
Case Study
As the managing director for your company, based in India,
that manufactures computer equipment, you are negotiating with an official in
China. His job is to select computer equipment for city employees. You are
adamant that you want all the specifications named clearly in a contract.
However, the Chinese official is not interested in the technical and financial
details. In one to two pages, explain why having a cultural profile of people
in the official’s cultural group could help you avoid a breakdown in
communication in this situation. How can you get through the intercultural
impasse and obtain a contract that both you and the Chinese official find
acceptable?
Your case study should be properly formatted to include a
title page, running head, page numbers, and reference list. The paper should
follow APA guidelines for all resources for in-text citations, paraphrasing,
and references. Remember to use the CSU Online Library to assist you in the
research for this assignment.
