MGT530 Assignment 3 – Strategy Report
Strategy Report
Due: 7 June (submission via TURNITIN)
Word count: 2500-3000 words
VERY IMPORTANT
Internationally launching Texas chicken in
Pakistan and considering that a macro report has
been submitted before for the assignment following this
one.
For the report making you must use above mentioned
company and the country as it is.
Executive Summary
a 2 page (maximum) summary of key
findings, strategies and outcomes.
TABLE OF CONTENTS
1. INTRODUCTION
State your report objectives
Report Scope/outline
2. Brief background to company
and selected international country: ie
brief approx 2 page synopsis of
Assessment 2 (Topics 1-6).
Company background
International country background
Economic analysis
Political/legal analysis
Culture
Ethics
3. Additional analysis reflecting your further
country analysis (Topic 7)
What are other basic entry decisions?
Country’s competitiveness (based on 12 pillars of
competitiveness) – refer to the Global Competitiveness
report of 2015-2016
Gross Fixed Capital formation
CAGE framework (cultural, administrative, geographic and
economic)
Financing trade
Etc…
4. Recommendation for entry mode and
multinational structure/competitive
strategy with justification (Topics 8-9)
Strategies will be evaluated in terms of how well
justified they are based on the macro environment in
the country and the size and capabilities of the firm
Evaluations of company(goals, capacity, aims in foreign
expansion)
Competitive strategy ( eg cost leader, differentiation,
niche)
International Strategy (ie localisation, transnational,
global standardisation or International)
Market entry strategy (eg joint venture, export,
acquisition, export plus sales office, Green field
manufacturing plant, etc.)
5. Global Marketing strategies (ie
recommended product offering in international
market, control, and promotional strategies)
(Topic 10) &
R&D
Marketing strategies
Outlines product/service to be offered and any changes to suit
local/international market (ie considers macro/cultural factors
identified
Identifies distribution channels and outlets and outlines any difference
required in distribution due to macro environmental or cultural
considerations. Makes effective strategy recommendations to respond to
any issues
Identifies any relevant pricing issues and provides recommendation for
approach
Outlines relevant macro/cultural issues impacting on promotion of the
product/service and makes recommendations for strategy
6. Recommendations regarding
production, supply management (topic 11)
Supply chain management discussion covers length of
supply chain and any relevant management and
control issues, difficulties around sourcing, managing
and controlling and partners in this area. What
strategies will help you deal with these issues.
Production control will be influenced by your entry
strategy. If you chose licensing or franchise, how can
you ensure that you maintain the production or
management standards.
7. International HRM Strategies and
other considerations (topic 12)
Strategies will be evaluated in terms of how well justified
they are based on the macro environment in the country
and the characteristics of the firm.
Referring to the cultural issues identified early, discuss any
implications for staff management, international staff relations
and management structure
Identify any etiquette and customs international business
managers should be aware of in the office (ie not covered in
culture section)
Highlight any international labour relations that might be of
concern in the country (eg power of unions, frequent strikes)
and suggest strategies the firm should take to deal with any
issues.
Recommend the HRM approach to be taken by the firm
(ethnocentric, polycentric or geocentric)
Outline strategies for reducing the possibility of expatriate
failure (if expatriates are used) and discuss any relevant
issues around performance appraisal and compensation
Conclusion
Summarise keyponts in your findings and
recommendations
Referencing/Presentation/Spelling &
Grammar
Was the report professional in quality? Easy to read?
Well structured? Spelling and grammar correct?
Were references included? Did they conform to APA
guidelines.
REFERENCES
Use at least 15 academic references (updated/recent
sources – 2010-2015)
Use updated government and relevant websites (i.e.
DFAT, CPI/Transparency, etc…)
APA style of referencing
MGT530 STRATEGY REPORT
MARKING CRITERIA – 50%
1. Executive Summary (10 marks)
Provided a concise yet comprehensive summary of
the findings of the report. Findings for all important
factors were provided in the summary.
Discussion of implication demonstrates strong
understanding of macro environmental risks and
opportunities
2 – Introduction – covering scope of report and
summary of key macro issues arising from
previous report. (10 marks)
Scope of the report clearly articulated.
Information on key macro issues concisely and clearly
identified.
Discussion shows expert ability to synthesize
information to present a clear exposition of knowledge.
Clear links between previous report and current
report.
3 – Strategy recommendations & justification for entry
mode, multinational structure/competitive
strategy (25 marks)
Suggested entry mode, corporate and business
strategies are appropriate and well justified in relation
to macro environment, company size, strategy and
resources.
All recommendations take into consideration cultural
findings, firm capabilities and wider macros issues.
Discussion shows expert ability to synthesize
information to present a clear exposition of knowledge.
4– Strategy recommendations & justification for Marketing,
R&D,
Production, & International HRM
(30 marks)
Suggested marketing, production and HR strategies are
appropriate and well justified in relation to macro
environment, company size, strategy and resources.
Strategies also take into consideration cultural findings, firm
strategy and wider macros issues.
Discussion shows expert ability to synthesize information to
present a clear exposition of knowledge.
5 –Structure, organisation, presentation and grammar
(10 marks)
Organisation and presentation was of an excellent
standard.
Presentation follows guidelines.
Fluent writing style. Grammar and spelling accurate.
5. Research and referencing
(15 marks)
Consistent and sustained acknowledgement of sources of
information and data throughout report.
Excellent referencing with majority of citations correctly
adhering to APA method.
Comprehensive reference list.
Wide variety of up to date, authentic and appropriate
sources used in appropriate context.
NOTE: Ensure that TURNITIN similarity is less than 10%
