Media Strategies
Match the demographic profile of your target audience for Del Taco with the types of television programs that they are most likely to watch on a regular basis.
1.Define your target audience–use demographic profile (age, gender, marital status, family size, and income
2. Make three lists of TV programs, including their specific names, and organize them by categories: always watch, usually watch, occasionally watch.
3. Estimate the use of social media by your target audience, including specific platforms, based on frequency of use: always, usually, occasionally.
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