In 300 words respond to:
Your best friend owns a small children’s clothing store located in the downtown area of a community of 50,000 citizens. Business has been slow the past year due the construction of several new strip malls and a new Wal-Mart store (Increased competition). She discovered you were taking an online marketing class, asked you for your advice for ideas that would increase her sales (She owns her present building and will not relocate her business, even though the downtown area is losing stores to the new strip malls). Based on what you have learned in this course what would you tell her.
Topics covered in semester: customer loyalty, building a strong brand name, project strategy (designing and managing), logistics, managing reselling, wholesaling value in communication, global markets,
