Answer all 6 questions. Each question should be answered in the following fashion:
Your basic response.
Supporting evidence and data to back your position.
Chart or graph to further support your view.
Cite a minimum of 2 sources.
Essay #1: Describe the various forms of marketing research that can be performed, how each one can be used, and examples of each.
Essay #2: Explain the steps to the Scientific Method (Chapter 1) and how it relates to conducting marketing research.
Essay #3: Carefully detail the numerous problems that may occur when conducting marketing research including issues with data, people, behavior, error, etc.
Essay #4: Explain the difference between exploratory, descriptive, and causal research and how each one is used.
Essay #5: Detail the ethical and moral issues that you may face when conducting marketing research and the obligations of the researcher to ensure integrity.
Essay #6: Describe the difference between quantitative and qualitative data; then provide examples of each.Finally, take a position on which
data are more valuable and why.
