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WEEK 5: CREATING EFFECTIVE NEUTRAL AND POSITIVE MESSAGES
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Give an example of a situation or scenario for which you would write a neutral or positive message. What key points need to be covered in the message? What would be the tone of the message? What kind of response would you expect to receive in return?
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WEEK 5: WRITING A PERSUASIVE MESSAGE
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Let’s continue with our Ice Cream Flavor Project. Last week you evaluated the design elements you would use in your presentation to management. Your team must persuade executive management to go ahead with the project. You must sell them on your ideas. What persuasive points should be included in the presentation? How will you convince them to approve the project? Explain your response.
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