Oral Presentation
Please see Course Project area under the Introduction and
Resources area for additional information.
Objective
For the purpose of this assignment, you are the chief
information officer for the Stone Goose Company. This is your big chance to be
the principle change agent in the Stone Goose Company and to propose a new
social media policy to executive management. Currently, your company does not
use social media for communication or marketing. You have noticed that the
employees, however, are quite fond of social media.
You may use your creative imagination to determine the type
of business in which Stone Goose Company is involved. Brainstorm and propose
ideas that will help the business improve operational efficiencies, save money,
increase revenue or market share, improve guest satisfaction, increase social
responsibility, and enhance brand image.
Expect resistance and garner enough evidence to persuade
your audience to implement your ideas. You will need to include external
research to support your claims.
Week 4’s Oral Presentation should convince Stone Goose
Company’s executive management that it needs a social media policy and that you
should be given this assignment.
Assignments such as this help you develop business-oriented
communication skills and give you the opportunity to practice developing an
integrated business strategy for this fictional company. This activity will
make the course come alive through the application of the principles from the
textbook, course materials, and discussions.
Guidelines
Persuade a business audience to accept your ideas.
Create logical, well supported arguments by linking evidence
to your claims.
Develop an organizational structure that is easy to
understand and follow.
Adapt your ideas to a specific audience and anticipate and
address their concerns.
Describe how your recommendation meets the program criteria.
Best Practices
Your oral presentation should be between 10 to 15 slides
with a delivery time of about 8-10 minutes
The first slide should be a title slide that includes the
following:
Title of your presentation
Your name
Course name and number
Instructor’s name
Date submitted
Eash slide must have a clear and meaningful title.
All sides should abide by the 7×7 rule of content. That is,
no slide should have more than seven bullet points with seven words on each
line.
A good presenation should have an appealing and eye-catching
backgorund. Be sure to use a consistent and professional presentation theme.
Your text must follow a logical timeline from beginning to
end.
You should use no more than two different typefaces. Slides
should be consistent throughout the presentation, including format and font
size.
Adding meaningful graphics to your slides helps to keep the
audience engaged while you are presenting, but avoid using too much animation
or any audio clips that do not supplement your presentation appropriately.
References should be listed on your final slide. Your
presentation should use at least three scholarly references.
All DeVry University policies are in effect, including the
plagiarism policy.
