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  • Explain how customer analytics is a business process and not just a technology using examples, references, and a summation of your thoughts.
  • List and describe the stages in leadership for a customer-strategy organization using examples of real company, providing references, and a summation of your thoughts.
  • Explain what transitioning to a customer-strategy organization entails for sales and marketing using examples, references, and summation of your thoughts.
  • Write up a job description for a customer relationship manager. Include goals and values as well as roles and tasks. I suggest you research the topic well and choose a good template for the job description, providing references, and a summation of your thoughts.
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