– Marketing management and strategy is a vital component of the operations of virtually all businesses. Identify a business that you feel does an exceptional job of marketing their product or service. What aspects of their marketing initiatives stand out as being exceptional to you and why?
– Create a single Power Point slide illustrating and describing the major elements of the market mix for the business you identified above.
– Identify potential market opportunities that you see for the business you identified above. Make sure to touch on all the major areas (opportunities for market penetration, product development, market development, and diversification) described in your text.
Write a two-page explanation that contains your responses. This written narrative should be submitted to your instructor in 12-point, Times New Roman font, and be double-spaced. Make sure to include your PowerPoint slide as an attachment when submitting your written assignment to the dropbox.
Submit this assignment to your instructor via the dropbox “LP1 Assignment: Performance-Based Assessment.” Using this scoring guide below, grades are figured by multiplying the number of criteria met by the rating scale. For example, if your work meets all of the
|
Rating Scale |
|
|
5 |
Work meets or exceeds criterion at a high level of competence. |
|
4 |
Work reflects an understanding of criterion with minor misunderstandings/misconceptions. |
|
3 |
Criterion partially met, but one or more important concepts/skills are missing or flawed. |
|
1-2 |
Work reflects an attempt to meet criterion, but significant misunderstandings/misconceptions are apparent. |
|
0 |
Criterion not met or work is absent. |
|
Criteria |
|
Business identified and explained according to assignment directions |
|
PowerPoint slide made and explained |
|
Potential market opportunities identified and addressed |
