Module : Foreign market analysis
Short Descriptive Questions (Answer any 4)
1. What are the three basic criteria for assessing opportunity in global target markets?
2. What are the new concept of marketing and the Four Ps?
3. What is the value equation? Identify its various components and explain how the equation relates to a
company’s pursuit of competitive advantage.
4.
In the above with the use of at least two variables from PESTLE, analyse to discuss the proposition that
“International Marketing is nothing but an extension of Domestic Marketing”.
5. Using any two diverse countries of your choice discuss the following issue/concept:
“The legal environment of the foreign marketer takes on an added dimension of importance since there
is no single uniform law which governs the entire world”. What implications does this have for
marketers?
6. What do you understand by the term ‘Marketing Mix’ ?
7. What are the different types of market segmentation?
