I have to write a 10-15 page term paper on the impact of generic products in the marketplace. Below is the outline I have come with, but I am still struggling with how to do this to ensure it is not random facts. This class is an introduction to business and I am struggling with the thought process. Obviously, business is not my cup of tea.
History of generic products
- What are generic products?
- Consumer product categories
- Market Entrance
- Barriers and benefits to market entry
- What type of Markets?
Generic products Now vs. Then
- Perception of generic products
- Quality of generic products
- Marketing of generic products
- Costs of generic products
Generic products vs. National Brands
- Typical generic products
- Major players in the generic product market
- Compare and contrast Generic products vs. National brands
Impact to marketplace
Current market shareCompetitive landscapeImpact to MarketplaceCostsQualityMarketingConsumer demographics
Conclusion
Summary of key findings on generic products in the marketplace
History of generic products
1. What are generic products?
2. Consumer product categories
3. Market Entrance
a. Barriers and benefits to market entry
b. What type of Markets?
Generic products Now vs. Then
1. Perception of generic products
2. Quality of generic products
3. Marketing of generic products
4. Costs of generic products
Generic products vs. National Brands
1. Typical generic products
2. Major players in the generic product market
3. Compare and contrast Generic products vs. National brands
Impact to marketplace
1. Current market share
a. Competitive landscape
2. Impact to Marketplace
a. Costs
b. Quality
c. Marketing
d. Consumer demographics
Conclusion
Summary of key findings on generic products in themarketplace
