Part C: External Analyses
- Identify the company’s (Amazon) external opportunities and threats.
- Construct a Competitive Profile Matrix (CPM) for the company. A CPM evaluates the competitive position of a company in a given industry and looks at the company’s critical success factors.
- Develop an External Factor Evaluation (EFE) Matrix. An EFT summarizes the results of an external audit.
- ***2-3 pages
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