Unit 5 – Discussion Board
Type: Discussion Board
Unit: Presenting Your Strategic Integrated
Marketing Strategy
Due Date: Sun, 6/19/16
Grading Type: Numeric
Points Possible: 40
Points Earned: 0
Deliverable Length: See assignment details
View objectives for this
assignment
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Assignment Details
Assignment
Description
Primary
Discussion Response is due by Wednesday (11:59:59pm Central), Peer Responses
are due by Sunday (11:59:59pm Central).
Summative
Discussion Board
Review
and reflect on the knowledge you have gained from this course. Based on your
review and reflection, write at least 3 paragraphs on the following:
·
What were the most compelling topics learned in
this course?
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How did participating in discussions help your
understanding of the subject matter? Is anything still unclear that could be
clarified?
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What approaches could have yielded additional
valuable information?
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The main post should include at least 1
reference to research sources, and all sources should be cited using APA
format.
Responses to Other
Students:
Respond to at least 2 of your fellow classmates with at least a 100-word reply
about his or her Primary Task Response regarding items you found to be
compelling and enlightening. To help you with your discussion, please consider
the following questions:
Topics:
- Advertising and Public Relations,Develop
and apply an understanding of how a market chooses
goods and services.
o Utilize research findings
for new product development and market assessment.
- Situational Analysis and Market-focused Position
Statement, Creating a Marketing Mix Strategy for Your New Target Market,Develop
and apply an understanding of how a market chooses goods and services.
o Integrate consumer
behavior models into marketing strategies such as pricing and distribution
models for both product and service markets.
o Utilize research findings
for new product development and market assessment.
