Review the above video. Under Armour has retained you as a consultant, and your role is to assess the Company’s overall situation and recommend a set of actions to improve the company’s future prospects. Prepare a 5-6 page report (MLA format) to Under Armour’s CEO that includes:
1. An evaluation of the competitive forces in the global market for performance sports apparel and accessories.
2. An assessment of Under Armour’s strengths, weaknesses, opportunities, and threats (SWOT).
3. An evaluation of Under Armour’s financial performance.
4. A weighted competitive strength assessment of Under Armour, Nike, and the Adidas Group.
5. A set of action recommendations that clearly define the course of action Under Armour should pursue. Note: You just support your recommendations! (You can include tables, graphs, charts, etc.)
