our case should follow the following format:
Section 1: Synopsis/Problem Identification
Section 2: Key Issues in the Case
Section 3: Conclusion and Recommendations
Synopsis/Problem Identification
This is a concise (3-5 sentence) clear statement of the problem. Symptoms or manifestations should not be mistaken for fundamental problems to be resolved.
The problem definition of the case analysis should be short but comprehensive. After reading a case you may have been presented with quite an array of issues and problems. You should take a step back and look at the entire body of facts in the case. This should permit you to recognise both the specific decisions facing the decision maker, as well as the larger conceptual issues at play.
Be careful that your problem definition is not merely repeating the facts of the case. A well-crafted problem definition will serve two goals. First, it will identify the specific problems to be addressed by the analysis. Second, it will identify the larger conceptual issues underlying the case and guiding the analysis.
Key Issues in the Case/Analysis
Select relevant facts and background information that place the problem in context, position the case in time, identify the company and major characters. Avoid merely restating the case. Differentiate facts from assumptions. You should derive and cite, from the case, the data you need to perform a useful analysis.
You will gather, select and assess information; relate key data to one another; interpret the connections; draw inferences; and evaluate them in light of your problem statement. Identify your assumptions. You do not need to prove these assumptions, but make it clear that they are underlying assumptions.
Conclusion and Recommendations
Conclusions should be based on and supported by your analysis. It should specify the actions you recommend be adopted by the decision maker, as well as the timing of their implementation.
A good solution has these qualities:
- It deals explicitly with the specific problems posed in the case and within the context of the broader issues
- It is well supported by sound analysis and arguments that recognize the pros and cons of taking any recommended course of action
- It includes ideas for implementation.
A typical question at the end of a case discussion is “What is the solution?” Remember, business is not an exact science. There is no single, demonstrably right answer to a case problem. In every situation, there is always a possibility that the best answer has not yet been found.
Include relevant information–facts and/or opinions–from “expert” sources to support solutions.Citations and references must be written in Harvard style of citation. Your paper should be approximately 1000-1200 words not counting title page and references.
