Q32. In terms of evaluating investments in corporate philanthropy, which of the following would be considered a “demand condition”?
a. presence of sophisticated and demanding local customers
b. presence of resources used in production, such as infrastructure or human resources
c. presence of clusters instead of isolated industries
d. presence of educational facilities and related nonprofits
e. presence of regulations supporting a competitive marketplace
Q33. What is digital rights management?
a. the use of new technologies by consumers to share music, videos, and other digital content
b. the battle between technology and entertainment companies to control consumer access to music, videos, and other digital content
c. efforts by the government to limit network externalities that are based on unit one costs
d. efforts by the government, industry players, and consumer groups to identify ways to restrict unauthorized distribution of copyrighted materials
e. the efforts by the recording industry to co-opt peer-to-peer computing services (such as Napster) for their own purposes
Q34. Online business infrastructure includes all of the following except:
a. technology
b. people
c. physical assets
d. training
e. hardware
Q35. The process of a large organizational buyer inviting suppliers to bid for its business on its own private Web site is called:
a. infomediary
b. seller storefront
c. portal
d. e-tailer
e. e-procurement
Q36. When evaluating channel performance, all of the following may serve as performance indicators, except:
a. resellers loyalty
b. customer satisfaction with reseller
c. exclusive dealing arrangements
d. reseller’s contribution to growth
e. quantitative indicators
Q37. Online brokers, such as Charles Schwab, have added value for their customers by providing them with access to information that they did not previously have under the traditional business model. This is an example of which “C” that applies to Web site design?
a. content
b. community
c. customization
d. commerce
e. cannibalization
Q38. Derivative products:
a. are what remain after the platform product is built
b. include different models, brands, or versions of the platform product
c. are intended to fill performance gaps between platform products
d. a, b, and c
e. b and c
Q39. The purpose of export restrictions is to:
a. increase the U.S. trade deficit
b. protect U.S. security interests
c. prevent civilian use of sensitive technologies
d. promote single use of sensitive technologies
e. promote dual use of sensitive technologies
Q40. As a high technology product enters a high growth phase, channel selection typically changes from:
a. direct sales to distributors
b. distributors to traditional retailers
c. traditional retailers to mass merchant
d. distributors to mass merchant
e. mass merchant to direct sales
