Q14. Conflict between marketing and R&D:
a. should always be minimized
b. will lead to counterproductive relationships
c. is a sign of lack of respect
d. may reduce “groupthink”
e. is inevitable
Q15. Government definitions of “high-technology” are often based on:
a. newness of the product in a category
b. scientific process of discovery
c. percentage of R&D spending or number of technical workers employed in an industry
d. capacity of informational services
e. early adopter opinion
Q16. A good beachhead requires that customers:
a. have the ability to purchase similar products from competitors
b. have a single, compelling reason to buy that will improve productivity on a critical success factor
c. come from many different vertical market segments
d. have many different options in what the “whole product solution” looks like
e. who buy the new technology will be able to change the competitive rules in their own industry
Q26. Which of the following is most useful for developing information that might lead to incremental innovations?
a. customer visit programs
b. empathic design
c. focus groups
d. lead-user research
e. guided intuition
Q11. Imitation is made more difficult when the foundation for competitive advantage is:
a. observable
b. comprised of a set of integrated resources
c. valuable
d. obtainable in the market
e. based on a tangible asset
