Week 1
discussion
One concept you have been introduced to is the concept of
‘value-adding.’ Associated with value-adding is the concept of value
proposition. How are both of these necessary for a firm to be successful in its
marketing strategy? How might these lead
to ethical situations within marketing practices?
Week 2
discussion
A friend has approached you with a business idea. She asks
for your assistance with figuring out who might be willing to shop at the new
business. The Bark and Brew is a coffee/tea shop similar to a Starbucks;
however, there is a twist: dogs are welcome. The plan is to carry products that
will cater to dogs as well as humans, including drinks and snacks. The intent
is not compete with pet stores but to compete with coffee shops. Based on this
business idea, consider how you would use marketing research and competitive
analysis to assist your friend in determining its viability.
In the determination of opening the Bark and Brew Café, you
decide to complete a competitor analysis. Would you use a product form or a
product category competition analysis? Why? What would be the source of your
information?
Week 3
discussion
Loyalty/reward programs are becoming more and more
prevalent. With the onset of more loyalty programs, it becomes important for
companies to design programs that are differentiated from other competitor
programs. What are at least three key aspects that a company must consider when
developing a successful loyalty/reward program?
Week 4
discussion
For years, Publix Grocery Stores have attempted to develop a
strong brand image and has recently started to develop a strong brand
relationship. How can Publix use social media to assist in the development of
brand relationships?
Week 5
discussion
In this module, you reviewed many of the different factors
that influence the price a company must establish. One aspect of the price that
can be established is the brand image and the brand equity related to the
product (discussed in previous modules). Explain how these two items may
influence the price you can establish for a product. Support your answer with
additional outside materials.
Week 6 discussion
In his article “A Layman’s View of an Art Exhibition,”
Theodore Roosevelt commented that what might appear to be art to one person may
not be art to someone else. Leo Tolstoy in his article “What Is Art?” also
brought into debate the way people may or may not see and interpret art. How do
the viewpoints of these two authors come into play in terms of the
effectiveness of a promotional campaign? What concepts might be learned from
these two articles in the developing of a promotional campaign? (Support your
answer with at least one additional article.) NOTE: You will be prompted to
enter your Saint Leo username and password when accessing the linked articles.
Week 7 discussion
From the personal selling perspective, there have been many
changes in the role of the salesperson over the past decade. One aspect that
drives numerous changes is the development of various forms of social media and
web-based portals. Complete a quick search and identify at least three
different changes within the personal selling arena that have occurred because
of either social media or web-based portals. Describe each and state the
long-term impact on personal selling as a profession. As an example, one of the
newest aspects involves reverse auction hubs. Make sure to provide the sources
of your information.
Week 8 discussion
One member for each group should post their project in this
discussion board to share with the class. Review the next team’s report (Group
A reviews Group B; Group B reviews Group C; etc.). After reading the report,
identify the following:
One strategy used in their report that would have been
beneficial for your strategy that your team did not do.
One strategy that your team did that was better than their
team.
Compare and contrast and defend your conclusions.
Initial posts should be at least two paragraphs and word
choice and sentence structure should be suitable for professional level work.
Post your initial response no later than Thursday 11:59 PM EST/EDT.
For your secondary posts, find two people who discussed your
team’s report and respond to their comments. Respond to at least two of your
classmates no later than Sunday 11:59 PM EST/EDT.
