Company is under Armour!! product is under Armour shoes
-Corporate mission and how the new product or service aligns with it(under Armour shoes)
-Defining features of the product(s)/service(s)
-How the product will be marketed internally and externally
-How the company is differentiating from competition
-Alignment of pricing with market position and corporate mission
-Your substantiated opinion of brand effectiveness
– Behavioral and/or lifestyle demographics of the targeted consumer or buying style of organizational buyer and why they are a good choice
-What unsatisfied need the product/service fulfills
-How the customer/buyer seeks information to fill the need
-How the product is purchased (characterize the buying situation)
-Why your chosen target market is the best choice
-Explain the fixed and variable costs and how these fit with the company’s short- and long-term goals. Use a narrative with a table to show calculations for cost categories
-Provide reasonable estimates for each of the categories. Specific or in-depth financial analysis is not necessary.
-Examine competitors’ pricing and explain reasoning for differences.
-Estimate how much you think the target market is willing to pay for your product/service. Is this due to preferences for social responsibility, ethical behavior, or other intangibles?
What pricing strategy (skimming, penetration, economy, or premium) is most appropriate and why?
-10 pages(not including cover page or reference page)
-APA format and citations
-4 References (discipline-appropriate citations.)
No plagiarism
proper grammar and punctuation
