By utilizing Proctor and Gamble.
For this assessment, create an abstract, annotated outline, and annotated bibliography. Compile your assessment into a single, well-organized file that includes the following three pieces:
- Abstract: Begin with a 200–300 word preliminary abstract of your capstone project. Remember that an abstract should summarize the main points in your paper, not just introduce it. Your abstract may change as you finalize your project, but for this assessment you should have a well-written draft of your abstract. Refer to the Abstracts document, linked in the Resources, for more information on writing an abstract.
- Annotated Outline: An annotated outline is a document that outlines the main sections your paper will have. Your outline must include an introduction and conclusion and at least four other headings in between. In addition, each of those four headings must have at least two sub-points and one quotation from a source that you might use for support, in full APA format. Refer to the Developing an Annotated Outline document, linked in the Resources, for more information on annotated outlines.
- Annotated Bibliography:An annotated bibliography is a way of collecting a list of sources that you intend to use in your paper and summarizing them. List each source in full APA format, and provide a summary (written in your own words, not a quotation) of 2–4 sentences. Then, for each source explain in an additional 2–4 sentences why the source is important and how you might use it to support your project. You must have at least 10 annotated references, including annotations for all sources that you used in the annotated outline. Refer to the Annotated Bibliography presentation, linked in the Resources, for more information on creating an annotated bibliography.
Additional Requirements
- Written communication:Written communication is free of errors that detract from the overall message.
- APA formatting: Resources and citations are formatted according to APA (6th edition) style and formatting.
- Number of resources:Minimum of 10 resources.
- Length of paper: 3–6 typed, double-spaced pages.
- Font and font size:Times New Roman, 12 point.
- Running Header: CAPSTONE PROPOSAL
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Assessment 2-1 – Capstone Proposal
Capella University
Introduction
1
CAPSTONE PROPOSAL
2
The target organization I have selected for my Capstone project is Proctor and
Gamble. Proctor and Gamble is a fortune 500 company that has been in business for over 100
years. There is a vast amount of literature that will be provided through various networks and
resources. I will mainly use the internet and local library to access the information needed to
complete my capstone project on Proctor and Gamble. The nature of the project will focus on
the strategic plan Proctor and Gamble uses for distribution of its products in various markets.
I will emphasize on the structure of the company and identify key stakeholders in various
functions of the company. The rationale behind this project will be to identify Proctors and
Gambles outsourcing abilities and give feedback on methods of improvement to reach
untouched international markets.
This project will let me express my foundational knowledge that I have learned from
previous courses by allowing me to be specific in each area of the assignment. I will utilize
tools and learnings from my accounting classes to develop spreadsheets and give important
revenue information for Proctor and Gambles profits and earnings showing which markets
are profitable and which ones that need improvement. I will also utilize my foundational
skills from my strategic planning class and create fishbone diagrams, and flowcharts to give
timelines and improvement ideas. I will also be able to integrate the information that I have,
and be able to articulate it in a manner that is clear and concise to better understand the route
that is being taken for the project. I will take my learnings from my Global leadership class
and I will be able to lead and collaborate with various sources to give my perspective on the
leadership roles within Proctor and Gamble and the future routes it should take to accomplish
its goals. Finally, I will incorporate principles that are required from organizations such as
ethical, legal, and organizational concerns that affect companies such as Proctor and Gamble
in hindering their ability to move forward with changes.
OutlineCAPSTONE PROPOSAL
Below are strategies and information that I will be utilizing within my capstone
project. These areas will give in depth information that will be in direct line within the
strategic analysis of Procter and Gamble.
? Introduction
? Strategic Plan: Part 1 (History)
? Strategic Plan: Part 2 (SWOT Analysis)
? Strategic Plan Part 3: (Balanced Scorecard)
? Strategic Plan Part 4: (Communication Plan)
? Strategic Plan Part 5: (Marketing)
? Conclusion
