Module 6 Discussion |
Read Case 8-1 (“Steelcase, Inc.”) in Corporate Communication and respond to the following questions.
- Where should Grueber report and why?
- What resources should Grueber ask for? What are the biggest challenges for IR?
- How would you position the function to handle those challenges? How do you see these issues relating to empowerment?
- What changes would you have made to strengthen empowerment and hence strengthen (possibly) Steelcase, Inc.?
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