Evaluating the Competitive Landscape
Institutional Assignments
A local business leader is considering
starting a business in your area and has hired you to conduct a market analysis
and deliver a formal report of your findings. Consider a market segment with
which you are familiar. Write a brief report to be delivered to your sponsor in
which you describe the status of competition within this market and recommend a
course of action for the start-up.
Develop a response that includes examples
and evidence to support your ideas, and which clearly communicates the required
message to your audience. Organize your response in a clear and logical manner
as appropriate for the genre of writing. Use well-structured sentences,
audience-appropriate language, and correct conventions of standard American
English.
Focus
& Meaning
I
have read the writing topic and identified my audience and purpose.
I
have established and maintained an insightful controlling idea or bottom line
and focused on a specific subject clearly expressed in a thesis statement.
I
have read my essay to make certain I clearly adapted the message to the
audience.
Content
& Development
I
have developed my ideas fully and memorably, using appropriate business
concepts and terms.
I
have included at least three or four details to support each main idea. Details
include facts, statistics, examples, or personal experiences.
Organization
I
have developed a cohesive and unified structure with effective use of
paragraphing or grouping of information, logical connections, and transitional
devices throughout.
I
have presented my ideas in a clear order with my strongest argument last.
I
included a strong statement in my conclusion that tells readers what to do—a
call to action.
Language
Use, Voice & Style
I
have used precise, professional language to project a well-defined voice.
I
have used well-structured and varied sentences.
I
replaced general descriptive words with more specific descriptive words
(specific nouns, vivid verbs, colorful modifiers, etc.).
Mechanics
& Conventions
I
have read my essay out loud so that I can hear my mistakes and correct them.
I
have made few errors in grammar, mechanics, punctuation, and spelling that
could interfere with the message.
I
have used MY Editor as a final check for possible errors in mechanics, style,
punctuation, and spelling.
