Assignment Instructions
Using the guides and resource suggestions listed in Chapter 12, perform a
strategic audit of Tesla Motors, Inc. A good starting point is the
company’s investor relations website at:http://ir.teslamotors.com/
The audit should include the following:
I.
Current Situation
a. Current
Performance
b. Strategic
Posture
II.
Strategic Managers
a. Board of
Directors
b. Top
Management
III.
External Environment
a. Natural
Environment
b. Societal
Environment
c.
Task Environment
IV.
Internal Environment
a. Corporate
Structure
b. Corporate
Culture
c. Corporate
Resources
V.
Analysis of Strategic Factors
a. SWOT
b. Review of
Current Mission and Objectives
VI.
Strategic Alternatives and Recommended Strategy
a. Strategic
Alternatives
b.
Recommended Strategy
VII.
Implementation
VIII.
Evaluation and Control
Unoriginal Content:
Your essay may contain no more than 10% quotes from
other sources. Paraphrase what you read instead of copying and
pasting. You may not re-use work that you have submitted in
previous classes. All work in this class must be original.
Essays that contain more than 50% unoriginal
content will not earn any credit. Essays that contain between 10% – 49%
unoriginal content will receive a substantial point deduction. Paraphrase
instead of copying and pasting. Please note there is a difference between
unoriginal content and plagiarism. Unoriginal content is correctly quoted
and cited. Plagiarized sentences and paragraphs are not correctly quoted
or cited. Plagiarism will result in an automatic zero for this assignment.
Grading Rubric
|
Criterion |
Unsatisfactory |
Satisfactory |
Exceptional |
Percentage |
Points |
Points |
|
Current |
Did not sufficiently |
Clearly discussed the |
Thoroughly discussed the |
100 |
10 |
10 |
|
Strategic |
Did not sufficiently |
Provided a clear |
Provided a thorough |
100 |
10 |
10 |
|
External |
Did not sufficiently |
Provided a clear |
Provided a thorough |
100 |
10 |
10 |
|
Internal |
Did not sufficiently |
Provided a clear |
Provided a thorough |
100 |
10 |
10 |
|
Strategic |
Did not sufficiently |
Provided a clear discussion |
Provided a thorough |
100 |
10 |
10 |
|
Strategic |
Did not sufficiently |
Provided a clear |
Provided a thorough |
100 |
20 |
20 |
|
Implementation, |
Did not sufficiently |
Provided a clear |
Provided a thorough |
100 |
10 |
10 |
|
Provided |
No evidence of research. |
Most of the essay is |
All arguments supported by |
100 |
10 |
10 |
|
Mechanics |
Frequent grammatical, |
Minor grammatical, |
Technically flawless, |
100 |
10 |
10 |
|
Final Score |
100 |
100 |
