Assignment
Instructions:
(In
this unit, you will become the investigator of three (3) healthcare systems and
predict
which
one has the most promising marketing potential. By the end of this unit, you
will be
able
to proficiently discuss how the 5 P’s of marketing and research-supported
assessment
strategies
impact the marketing potential of a healthcare system.)
? Select and provide a general overview of
three (3) healthcare organizations that
interest you*(I want you to choose these 3 healthcare of Austin texas: St. david
healthcare, seton hospital, and Austin
regional clinic)
? Discuss the 5 P’s of healthcare marketing
to each healthcare organization (this can
be general or specific).
? Elaborate how the 5 P’s of healthcare
marketing may impact the marketing potential
of a healthcare organization.
? Using an assessment or evaluation
strategy, discuss the marketing potential of each
and predict which one has the most
promising marketing potential.
• Be sure to support your assertions with
evidence-based research, scholarly articles,
and well-supported strategies that support
your predictions.
·
3-4 page paper excluding front
and back matter (APA standards apply).
·
Internal organizational
memorandum.
·
Infographic
·
Power Point presentation for a
Board of Directors (10-12 slides; speaker notes
as needed to support assertions).
·
7-10 minute public service
announcement (using a free online voice recorder
such as vocaroo.com)
·
Video newscast (using a free
online video recorder such as
YouTube.com)(e.g. entertainment talk show,
television commentary,
interview-style, news reporting, etc.).
• The use of first person is permitted for
this assignment (excluding option 1). APA
formatting (e.g. title page, conclusion,
reference page, etc.) should not be used.
• Although the use of APA formatting is not
required for this assignment, proper
grammar, spelling, and punctuation are
expected.
*Hint: Try locating healthcare systems that
you are familiar with, would like to network
with, have heard concerns about, or ones
that are completely unfamiliar to you.
Reference: https://data.medicare.gov/
