Assignment Description .
The purpose of the Discussion Board is to allow students to learn through sharing ideas and experiences as they relate
to course content and the DB question. Because it is not possible to engage in two-way dialogue after a conversation
has ended.
Locate an advertisement for a food or beverage product on the Internet. Attach a copy of the advertisement or
provide a URL to the ad with your response:
Explain the advertisements intent, and critique its effectiveness.
Here’s an Advertisement I’ve chosen (Chick-fil-A)
What type of person—social class, culture, lifestyle, values/beliefs—does it intend to target?
What consumer need is the advertiser trying to fulfill?
How would you describe the ad’s effectiveness in targeting the consumer?
Describe the persuasive technique being used in the ad (humor, sex appeal, shock appeal, etc).
Would you recommend this technique for other products in the same category? Why or why not?
If not, what products might be appropriate for this approach?
Deliverable Length: 6-8 small paragraphs
