Complete Exercise A, Steps 1-3, on pp. 297-298 of your text. Create a product positioning map only for the “Parks and Resorts” division of Disney. Using information from the case, the PPM, and your research, write a brief narrative to state your strategic recommendations for Disney relative to the competitors in this segment of Disney’s business. Post your narrative to the Discussion Board no later than Thursday 11:59 PM EST/EDT.
Examine fellow student’s posts and find two that added to your insight on Disney’s position or included conclusions you may not agree with. Respond to those posts no later than Sunday 11:59 PM EST/EDT.
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