Case Study
Three
Topic:Starting
and Naming a Business
Prompt:
Complete the following steps:
1.
Advise Shania on which of the business
forms under consideration best accomplishes her business goals. Thoroughly
explain the reasons for your recommendation.
2. Advise
Shaniaon whether her company shouldbecome a franchise or should open as an independent
coffeehouse. Explain your recommendation.
3. Perform
a corporate name search atthis
websiteto determine if the name Shania is considering is available for use in
the State of Colorado. Also assess whether the name is available as a trademark.
Even if the name is available, advise Shania on whether it is a good choice.
Explain why or why not.
4. Advise
Shania on which of the interested persons she should include in her business,
why, and in what role(s). If she chooses not to take in a particular party,
what reasons should she give each person, if any? Your analysis must include biblical
perspectives, such asbiblical considerations of marriage and of business
relationships with non-believers.
*Must be at least 1,
000 words.
* Must be supported
by 3 scholarly sources other than the textbook/course materials.
* Each source must be
properly cited in current APA format.
Case Information
Shania
Jackson is a mature Christian thinking of opening a Christian coffeehouse near
Denver, Colorado. Her husband, Marvin, is open to making
a contribution of capital to the business, but he has no interest in participating
in its operation or management.
Shania’s sister, Kelsey, is a
new Christian who has told Shania that she’s been looking for an excuse to get
out of the house and would love to be a part of the business. Kelsey’s husband,
a non-Christian, opposes his wife’s involvement and has told her that he
expects her to remain a stay-at-home mom to their two children, ages 13 and 15.
Shania’s neighbor, Carlos, is
a non-Christian who has also expressed an interest in participating in the
business as a way to earn extra income. Carlos thinks the “Christian thing” has
potential with all the big churches in the area, including a Mormon temple and
a large Kingdom Hall of Jehovah’s Witnesses.
In researching the coffee
business, Shania comes across a few franchise opportunities, some of which
would require her to adopt the franchise name and trade dress, as well as
others that would only require her to move into a turn-key facility and agree
to purchase a certain volume of product every month for a period of at least 10
years. Both types of franchises offer training for her and any staff she might
hire.
Shania has considered
organizing her business as a sole proprietorship, a partnership of some sort, a
corporation of some sort, an LLC, or even a joint venture. She is thinking of
calling the business “The Gathering Place.”
