Organizations need to understand how social class affects how an organization develops their
branding in a marketplace. Social class is not indicated by a single factor such as income but is
measured as a combination of occupation, source of income, education, wealth, and other
variables. Research the factors needed to be successful in the marketplace. Key factors include:
1.Group
2. Social networks
3. Family
4.Roles and status
5. Age and life cycle
6.Economic
7. Lifestyle
Your research will evaluate the importance of understanding social class and how the seven key
points determines your success or failure in the marketplace.
(3000 word paper using the APA format)
This is a 3000 word count paper using the APA (American Psychological Association) format.
An exceptional paper covers the key points listed, backs up each point with references, adheres
to good grammar, and APA format.
