Scenario Summary
Only T-Shirts, a large mall
chain of retail stores wants to hold an awards ceremony to motivate staff and
recognize their accomplishments. Your corporate contact who works for Only
T-Shirts Corporate Headquarters in Cleveland, Ohio wants the attendees to leave
feeling motivated to increase their individual store sales. The budget is
undefined as are many details about the event. You need to plan the awards
dinner and get approval from your corporate contact. The dinner ceremony will
be held at a large, upscale restaurant in downtown Cleveland.
Your Assignment
Your mission, should you
choose to accept it, is to plan the dinner ceremony. Some components include
availability of the restaurant, menu planning, swag, awards, the presenter, entertainment,
transportation and parking, beverages, sponsorship (if appropriate), VIP
treatment, seating chart, and invitations.
Key players:
Donna Wilson-Your Only
T-Shirts Corporate Contact
“Our chain has had
dismal sales figures the past two quarters.
Something must be done to encourage the general managers at each store
to improve sales. This dinner better
excite them and encourage them to bring home the message of“sell more”to their staff. Make sure
everyone gets something out of it in addition to a few really inspiring prizes.”
Sandra
Robinson-Restaurant Manager at The High End Restaurant
“My restaurant has a meeting room that would work, but there will be no
room for a presenter, gifts, or room to walk around. You can use the main
dining room, but you’ll pay more to close the restaurant for the
night. It has a great stage and I know someone who tells funny stories who
might be available. What kind of dinner do you want? Drinks? Music? Seating?
Valet? Will the families be coming? Do they want to take cookbooks home?”
Sam Black-Your
Representative at Awards Are Us
“Thanks for the business. What do you need? Awards for the wall? Awards that can stand up by themselves by the
cash register? Small $100 ones or the
most popular ones are about $700 each. I’ve got some friends in the travel business that can book some
cruises. Or maybe you are giving away
cars? My brother sells cars. Maybe t-shirts? What kind of incentive gifts
are you thinking about?”
Assignment Requirements:
1) Donna wants to motivate
her staff to achieve high sales resorts. What awards can be given along with
the trophies to motivate the staff? Give some specific examples and how they
would tie in with the evening, be motivational for all retail managers and
store staff.
2) Sandra has a busy
restaurant with high prices. She doesn’t need this business but is accepting the
reservation because she is a neighbor and friend of Donna. Holding a
presentation ceremony will be difficult in a busy restaurant. What suggestions
do you have for relationship building, contract negotiation, and event set-up
that will balance your event needs along with Sandra’s
needs?
Responses to each question
should be approximately 200- 300 words in length .
Note to the student: You
are being graded on your demonstration of reasoning, critical thinking, and
analytical abilities in applying what you are learning. If you use your text or
outside sources of information, please provide in-text citations and references
using APA or MLA formatting.
