ASSIGNMENT 04
C01Introduction
to Business
Directions: Be sure to save an electronic copy of your
answer before submitting it to Ashworth College for grading. Unless otherwise
stated, answer in complete sentences, and be sure to use correct English, spelling
and grammar. Sources must be cited in APA format. Your response should be four
(4) double-spaced pages; refer to the “Assignment Format” page
located on the Course Home page for specific format requirements.
Part A
MKD
Transportation owns and operates a fleet of container ships and tankers that
transport goods around the globe. Company executives have just been contacted
by the media with a credible report that one of their ships is leaking an oily
substance off the coast of Belize. If true, some of the world’s most beautiful
coral reefs could be in danger. On the other hand, the captain of the ship in
question has not notified the company of any problem, and cleanup could be very
costly. Environmental groups and the government of Belize have demanded that
the company admit responsibility and immediately begin cleanup.
1.
Managers at MKD claim to exercise
ethical behavior toward their employees. Describe three (3) matters this
behavior might cover.
2. What
might the general public begin to think about MKD’s responsibilities toward the
environment? Provide one (1) example.
3. If
MKD adopts an obstructionist stance, how will the company respond to this media
report? Provide one (1) supporting fact.
4. If
MKD adopts a defensive stance, how will the company respond to this situation?
Provide one (1) supporting fact.
5. If
MKD adopts an accommodative stance, how will the company respond to the media
and demands by the government of Belize and environmental groups? Provide one
(1) supporting fact.
6. How
might this situation have been different in the event that MKD had initially
adopted a proactive stance to social responsibility? Provide one (1) supporting
fact.
7.
Part B
Describe one (1) example of a
situation in which a company might adopt a pricing objective other than profit
maximization. Provide two (2) supporting facts.
Grading Rubric
Please refer
to the rubric on the following page for the grading criteria for this
assignment.
