1Why was Apple’s “1984” advertisement so effective? (5 marks)
2.Oust, a brand of air freshener, advertises how its product will get the odor out, not merely
cover it up. The advertisement provides facts, information, and an explanation of how
Oust can kill bacteria in the air that cause odors.
i.What type of response is Oust attempting to generate among consumers? (5
marks)
ii.Joel saw an ad for Oust on television and in a magazine, but he didn’t
purchase the product right away. He remembered the ads when he saw the
product in the store and decided to try it then. What effect does this
demonstrate?
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