SANDY is a Vietnamese company wedding plan and organizes in HCM city, it arranges formal wedding reception, clothing, gift and event wedding card. It now plan to add another dimension to the business that is arranging honey moon packet for the bride and the groom.
Compare and contrast different corporate strategy (vertical integration,diversification,mergers & acquisitions,strategic alliances)that the company would use to expand the business services and suggest the best possible alternative ( About 200-300 words).
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