Consider a company with which you are familiar. What is one of the primary symbols or cultural artifacts that employees would recognize (not a customer marketing logo or slogan)? Answer the following questions about the culture of the company:
- What makes the symbol or cultural artifact so powerful as a representative icon of the company?
- Why does it function so well to illustrate the culture of the company?
- What does it really mean, or what purpose does it serve versus the way that it functions symbolically? Does the icon have more than one meaning?
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