Part
A – Written or Oral Questions
1. Based
on the Maslow’s hierarchy of needs, explain which of the 5 needs your product
is addressing and how? (5 marks)
2. What
are the different methods which you will use to appeal to your target audience
to buy your product over that of your competitors? Based on the research of
media habits of the Chinese target segment, what will be your media preferences
and why? (10 marks)
3. What
are the legal and ethical requirements which you will have to comply with, in
order to sell baby food and infant formula in China. (Refer to the section –
“Legal, ethical, budgetary and cultural considerations” of your workbook for
additional ideas) (10 marks)
4. What
is your intended positioning strategy for your company’s product? (10 marks)
Part B – Descriptive
answer type assessment
5. List
the 5 important aspects of culture of an international market, which may have
an impact on the sales of the product of your company.
6. List
the 4 important things which you need to complete in order to successfully
undertake business in China. (5 marks)
7. What is the meaning of the word Guanxi and
what is its importance in doing business in China? (4 marks)
8. What is segmentation? What are the different
ways in which you can segment your target market? Write brief answers for each
type. (6 marks)
9. Why is it important to design the features of
your product as per the international market in which you intend to sell? (10
marks)
10. What do you understand by the meaning of the
word “Positioning”? How have the following companies positioned themselves in
Australia? (5 marks)
a.
Define positioning
b.
Vegemite
c.
Toyota Cars
d.
Holden Cars
e.
Dove
11.
Explain in the Maslow’s triangle of Hierarchy of needs.Give examples of each
type of needs. (7 marks)
12.
Give ten examples of “characteristics of a product or service” (5 marks)
13.
What is the key difference between a supermarket & a hypermarket? (3 marks)
