Research two businesses within the same industry; one that utilizes business analytics and one
that does not. Select at least 2 scholarly sources for use in this assignment.
Respond to the following questions:
Compare and contrast the two companies in terms of their use of business analytics to
improve their position in the industry. You may select an organization you currently work
for or one that you worked for in the past.
Provide your rationale as to whether or not the use of data analytics has helped the
company accomplish its goals.
Describe the challenges the company may have faced by choosing to utilize business
analytics that the other company did not face.
Make assumptions based on company history where required. Utilize at least 2 scholarly sources
in support of your assertions.
Make sure you write in a clear, concise, and organized manner; demonstrate ethical scholarship
in appropriate and accurate representation and attribution of sources; display accurate spelling,
grammar, and punctuation.
Write a 3–4-page paper in Word format. Apply APA standards to citation of sources.
